Privacy Policy

Last updateD

JULY 2025

This privacy policy describes how and why J12 Ventures AB (“J12”, “we”, or “us”) collect, use, store, and disclose personal data in accordance with with applicable data protection laws, including Regulation (EU) 2016/679 (General Data Protection Regulation or “GDPR”) when you use our services (“Services”), such as when you,

Visit our website at j12ventures.com, or any website of ours that links to this privacy notice
Engage with us in other related ways, including any marketing, events, communication, and investment related activities.

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies, please do not use our Services. If you have any questions or concerns, please contact us at privacy@j12ventures.com.

1. Data Controller

J12 Ventures AB (556975-3428), registered in Sweden with its principal office at Malmskillnadsgatan 44A, 11157 Stockholm, acts as data controller for the processing activities described herein.

If applicable, affiliated entities such as DHS Venture Partners may also act as joint controllers or processors. We clarify roles and responsibilities where relevant.

2. What data we collect

We may collect and process the following categories of personal data,

Identity Data: name, title
Contact Data: email, phone number
Professional Data: company, role, previous work, education, fund affiliation, submitted company materials
Correspondence Data: email communications, meeting notes, call transcripts
Recruitment Data: CVs, cover letters, references, application information
Event Data: event attendance, dietary preferences (if provided), photos
Technical Data: IP address, browser type, time zone, device identifiers, referring URLs
Usage Data: interactions with the J12 website, pages visited, time spent
Cookies and Tracking Data: analytics and website functionality data

3. How we collect data

We may collect personal data, but not exclusively,

Directly from you, when you email us, apply for funding, register for events, or otherwise interact with us
Automatically, via our website and cookies
From third parties, such as public databases (e.g. LinkedIn), media articles, referrals, service providers, and portfolio companies

4. How we use data

We may come to process your personal data for the following purposes, in compliance with Article 6 of the GDPR,

To carry out legal obligations;
To carry out contractual obligations;
To identify, analyse, and evaluate investment and divestment opportunities;
To identify, evaluate, and support opportunities for investment or operational collaboration with our portfolio companies;
To communicate with prospective investors and representatives of relevant companies;
For internal business development;
To keep internal records;

In the event that we are required to ask for consent before processing your data in compliance with GDPR we will always explicitly ask for confirmation that you have read this privacy policy.

Where processing is based on consent, you have the right to withdraw consent at any time.

5. Data Sharing

We may share your personal data with the following parties.

Internal team members and professional advisors
Cloud service providers and IT infrastructure providers
Event co-hosts (with consent or been given clear notice)
Regulators, legal authorities, or law enforcement agencies, where required by law

When personal data is transferred outside the European Economic Area (EEA), or where otherwise required by applicable law, J12 ensures that data sharing agreements and processor contracts are in place. These include the use of Standard Contractual Clauses (SCCs), in accordance with GDPR Chapter V, to safeguard secure transfer of personal data.

6. Data Retention

We retain personal data only for as long as necessary for the purposes for which it is collected, to support a specific operational function, or as required by law. The retention time may vary depending on context, and range from days to indefinitely. Examples of standard retention periods include:

Pitch materials and founder correspondence: up to 5 years
Event participation records: 2 years
Newsletter contacts: until unsubscribed
Recruitment records: up to 24 months

Retained data is reviewed regularly, and securely deleted or anonymised when no longer needed for the specified purpose.

7. Your Rights

Under GDPR you have the right to,

Access: to request a copy of your personal data
Rectification: to request correction of incorrect, incomplete or inaccurate personal data
Erasure: to request deletion (“right to be forgotten”) of personal data
Restriction/Objection: to limit or object to certain processing of personal dat
Portability: to receive your data in a structured format
Withdraw Consent: at any time, where processing is based on consent
Lodge a Complaint: with a supervisory authority (e.g. Integritetsskyddsmyndigheten, IMY)

For the protection of your privacy, we may require that you identify yourself in connection with exercising your rights.

8. Data Security

We maintain reasonable technical and organizational safeguards to protect your data from loss, misuse, or unauthorized access. These include:

Encrypted data storage
Access controls and role-based permissions
Secure cloud providers and infrastructure partners
Internal data protection policies

Despite these safeguards, no transmission or storage system is fully secure. If you suspect any misuse, breach, or believe your data may have been compromised, please contact us immediately.

9. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be published on this page with the “last updated” date revised accordingly. We encourage you to review this page periodically.

Material changes may be communicated directly when appropriate

10. Contact

If you have questions about this Privacy Policy or how your personal data is handled, please contact privacy@j12ventures.com