commercial Excellence

The Commercial Excellence Playbook

The J12 Commercial Excellence Playbook exists to bring order to the early chaos of company building. Across ten foundational modules, it provides founders with a framework for translating technical capability into GTM execution.

8 Building Blocks for Scalable Sales at Seed
The ICP Formula: Precision GTM for Early-Stage Teams
How to Attract Top Commercial Talent
Designing an Early Sales Motion that Scales
From Activity to Impact: Sales Metrics that Predict Traction
GTM Tools for Founders
Designing a Lean Sales Toolstack
Sales Methodologies for Early GTM
The Components of an Early-Stage Sales Playbook