Backing the
leaders of tomorrow

We invest in visionary people with ambitions to create groundbreaking companies, often we are the first institutional backers.

In addition to investments made through our funds, J12 is an investor in very early-stage companies through the DHS angel network. See below for all our investments or filter by type.

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Qasa matches landlords and tenants to enable a better experience for both parties in the rental market.

Backers since 2016, exited in 2019.


Karma fights food waste by making it possible for consumers to access food that otherwise would be wasted.

Backers since 2015.


Formulate optimises pricing and campaigns for retailers based on complex data models.

Backers since 2016.


Insurello helps you recover the maximum from your insurance claims after an accident.

Backers since 2017.


Pilloxa tracks your medicine intake in real time without any effort.

Backers since 2018.

We invest
in people!

Our investment


We invest in early stage tech companies. Read more about our investment criteria.


Airinum fights air pollution. Their first product line is a premium air mask targeted at the Asian market.

Backers since 2016.


Helping some of the most influential organisations change the way they welcome and say goodbye to their talent.

Backers since 2018.

Worlds Marathon

World’s Marathons is a global marketplace for athletes who want to find new exciting races and for organizers who want to reach out to new participants.

Backers since 2018.


ZealiD serves financial service providers with the leading remote identity verification service in Europe.

Backers since 2019.


Yepstr is a gamified marketplace enabling teenagers to find local jobs, and households to find help.

Backers since 2019.


Triple lets passionate locals share their cities with tourists by offering unique tour guides.

Backers since 2019.

Hack your Closet

Hack your Closet allows consumers to discover a constant rotation of new clothes and allows for a greener way to consume them.

Backers since 2020.


Leetify uses AI to automatically analyse players CS:GO matches and identifies their weaknesses, so they can improve faster.

Backers since 2020.


Airmee provides a new last mile delivery solution built with state of the art ML/AI algorithms.

Backers since 2020.


Tendium uses artificial intelligence to streamline public procurement.

Backers since 2020.


Northfork is a personalised shop-by-recipe platform for grocery retailers with clients such as retail giant Walmart.
Backers since 2020.


Validio monitors, validates and cleans Big Data at scale and in real time.
Backers since 2020.


Mediatool is a media management software for marketing professionals offering a comprehensive overview of all marketing activities and data.
Backers since 2020.


Lassie wants to change pet insurances by offering digital on-demand insurance that works with your animal's health every day instead of just when the injury occurs.
Backers since 2020.


Enables personalized video messages from celebrities
Backers since 2021.


B2B marketplace to trade fruit globally
Backers since 2021.