What do you do at J12?
I focus on AI/ML and data infrastructure startups. The next Databricks or Snowflake should come from the Nordics!
What portfolio companies are you currently working with and what made them stand out?
Currently focusing on Validio. The problem they’re solving is massive and fundamental for any modern data-driven company with a modern data stack. The team is top notch, hard working and passionate about what they do.
What advice would you give someone who’s just starting out starting up a business?
Have grit. It’s a cliché but things usually take longer than you think, but success will feel even better then. From launching a product you usually have to give it at least 24 months before it starts to get really good. It’s what you do in the dark that puts you in the light!
How do you make your pitch stand out?
Focus on the problem you’re solving and what persona type you’re solving it for. Showcase strong secular trends that will drive the future growth of your business and give you tailwind. And if you’re pitching to me, never use the Henry Ford quote “If I had asked people what they wanted, they would have said faster horses.” – this rarely holds true (if you aren’t Steve Jobs). Really focus on your users and the problem you’re solving. Last but not least: have strong conviction, it will shine through!