Why are you in venture capital?
I love to figure out things and solving problems. So, yes, I like problems – and companies early on have many of them! – When I was young I wanted to become an architect – and before I spent my childhood building Lego robots – somehow I drifted into business and started building businesses but at heart, I’m still just enjoying figuring out and building new stuff. Building new products. Building new teams.
What piece of advice do you most often give to founders?
Simplify. Doing complex things is hard, and explaining them even harder. The best business ideas are often super simple – taking away words from your pitch – reducing your product to the most important feature – this kind of things. Simplifying your idea – and how you explain it – is often equally difficult as it is important.
Ideas & articles:
- How to create a compelling pitch story — aka the J12 seed pitch deck template
- We need to learn that failures are a lesson
- Top 19 most active venture capital investors in Sweden in 2020/2021
- The $3 trillion data quality opportunity and our investment in Validio
- 9 steps to pimp your pitch deck design
- Two simple things you need to know about fundraising for your startup
- How our portfolio can deliver above 70% IRR