Legal & Privacy Policy

May 08, 2021 - by admin

About J12 Ventures and our Processing of your Personal Data

This privacy policy sets out how J12 Ventures AB (“J12”), as the data controller and our affiliates (DHS Venture Partners) process your personal data. J12 Ventures takes necessary measures to ensure that personal data that we collect is being processed in a transparent, secure and lawful manner. The purpose of this privacy policy is to clarify your rights in relation to J12 Ventures.

J12 employees are trained in handling your data and only certain members of staff have access to specific information as relevant for the handling of such data. J12 further uses secured databases and backups, as well as two factor authentication to ensure the safeguarding of your personal information.

What Qualifies as Personal Data

According to the general data protection regulation (GDPR), any information that can be used to identify a person is considered personal data. This includes both direct and indirect identification of persons.

What Personal Data do we Collect and from which Sources

For privacy reasons, we try to limit the amount of data collected, down to strictly relevant information. The exact nature of the data we collect depends on the context but below are some examples;

  • Name, company name, position/title;
  • Contact information, work email, phone number;
  • Previous work and education;
  • Legally required information;
  • Submitted material;
  • Media references.

We may also come to log information such as IP addresses when using our online services such as our website and social media due to web analytics.

We may collect personal data, but not exclusively, from the following sources;

  • When given to us directly;
  • Media articles;
  • Websites containing insights from aggregated public information;
  • Social events;
  • Other databases and service providers.

Why do we Process your Data

There are several times where we may we come to use your personal data - all of them in compliance with GDPR;

  • To carry out legal obligations;
  • To carry out contractual obligations;
  • To identify and analyze investment and divestment opportunities;
  • To monitor and support our portfolio companies;
  • To contact prospective investors and representatives of relevant startup companies;
  • For internal business development;
  • To keep internal records.

In the event that we are required to ask for consent before processing your data in compliance with GDPR we will always explicitly ask you for it and for confirmation that you have read this privacy policy.


J12 Ventures may send direct marketing/proposals when we believe they are relevant to you. You can always opt out of receiving such offers either directly in the medium where it is received or by contacting us directly. Our Marketing relies upon legitimate interest which allows us to contact you directly if we deem an opportunity can be of legitimate business interest to you. If legitimate interest is not applicable we will gather your consent before contacting you with any further materials.

Retention of Personal Data

Depending on the purpose and what type of function the data fulfills, the retention time can differ from days to indefinitely.

Your Rights

You have the right to request information about what personal data concerning you that we are processing and how it is being used by contacting us. You are entitled to request correction of incorrect, incomplete or ambiguous personal data concerning you by contacting us. For the protection of your privacy and your personal data, we may require that you identify yourself in connection with exercising your rights.

In accordance with applicable data protection laws, you also have the right to request that your personal data is erased or that the processing of your personal data is restricted. In certain situations, you also have the right to object to the processing of your personal data and request that your personal data is transmitted in an electronic format (data portability).

For any further questions regarding J12 Ventures privacy policy, please contact